Alcohol Labelling: Commenting as Easy as 1 -2 -3
The U.S. Department of the Treasury, Alcohol and Tobacco Tax and Trade Bureau (TTB) is asking for individuals and groups to provide testimony and written comments on the potential content and design of detailed labeling on alcohol beverages.
Read the Federal Register announcement or register to attend at:
TTBGov - TTB | Laws Regulations and Public Guidance | Listening Session
Background: Alcohol beverages do not carry the nutritional panel seen on everything from breakfast cereal to frozen vegetables. What information do you think should appear on an alcohol label?
Would you like to see calorie counts?
List of ingredients?
Do you think labels should state that alcohol contributes to cancer or other diseases?
Should each bottle be labeled or should a scannable QR code take consumers to.
In summary, here are the questions TTB asked:
Question 1-3 are looking for your opinions and ideas as a consumer, parent and/or public health professional:
Do you think consumers get enough information on alcohol labels?
Would you like to see a full list of ingredients, especially allergens?
Would you like to see calories, carbohydrates, allergens, or a complete list of ingredients on labels? Would this information be useful or misleading?
Questions 4 & 5 are directed at producers:
Will adding this information to the label increase cost and if so, how much? Are producers following the . voluntary guidelines and providing this information to consumers?
How will additional labelling requirements harm small business and will the additional requirements create a barrier to entering the business?
As you prepare your testimony or submission keep in mind:
Proposals that make a product more costly or inhibit competition without serving a public health, informational or tax purpose may be rejected by TTB. It is essential you outline the rationale with your experience or evidence for your opinion and suggestions.
The people working on this issue are attorneys, not public health professionals. Leave out the jargon and especially acronyms.
Deadline:
Written comments must be submitted by Regulations.gov, Docket 2024 TTB 2024-0002, no later than 11:59 pm ET March 29, 2024.
